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Public relations professionals spend most of their time preparing for the best-case scenarios, new campaigns, cool launches, good press. But what happens when things go from bad to worse, literally?

Content creation is evolving faster than ever, and staying on the curve is important, especially for those of us working in communications and media.

The US public relations business is under pressure from the recent U.S. trade policy changes, those tariffs, for example, levied on the foreign country's products.